A process eating hours. A tool that doesn't exist yet. An email programme buckling under its own templates. A website that's slow, or not built at all. I build all four. Read them in order, most packaged to most bespoke, and the one that fits picks itself.
AI assistants wired into the tools you already use: email, CRM, spreadsheets, dashboards. I set them up, check them and document them, so your team runs them without me in the room.
Best fit: smbs with a repetitive ops bottleneck (invoicing, lead triage, report generation, content pipelines).
When off-the-shelf software almost fits but doesn't, I build the tool that does: warehouse operations, order tracking, quoting, job scheduling. Built from architecture to deployment, then handed over with source, docs, and a release plan.
Best fit: category-specific tooling (mobility, wellbeing, vertical SaaS) where the right software doesn't exist yet.
Twelve years of email-developer depth: ESP architecture, component systems, and AI-assisted workflows that scale across teams without breaking under turnover.
Best fit: mid-market brands with email programmes that have outgrown their template chaos.
A new site built from scratch, or an existing WordPress site fixed and sped up: broken plugins, slow pages, forms that don't send. Then the work that gets it found: SEO so Google ranks you, GEO so ChatGPT and Perplexity cite you, analytics so you know which enquiries came from where.
Best fit: small businesses whose site is slow, out of date, or invisible in Google and AI answers.
Book a free 30-minute intro call. I'll point you at the right block, or tell you whether it's not a fit. Fast, honest, no follow-up funnel.
Book a free intro call