Saulera builds AI assistants for small and medium businesses.
Founded in 2026 by Linards Bērziņš. Small by choice. One person scopes, builds, ships, and hands over every project.
Founded2026
BasedEast Grinstead, West Sussex
WorkingLondon & remotely
I · depth
Twelve years of martech depth.
I was the senior email developer behind campaigns you've seen: Audi, VW, O2, Virgin media. Hands-on in apis and liquid, working alongside journey builders and data engineers. I built what actually shipped, not the deck that promised it. The work that matters is the work that ships.
Earlier work for clients like
Audi
VW group
Seat
Skyshowtime
O2
Virgin media
And other high street brands
Ii · the assistant shift
AI learned to do the work.
Then AI grew up. As these models learned to actually do things, two problems were obvious: most AI consultants would never ship anything real, and the genuinely useful tooling would never reach the businesses that needed it most: the ones running on spreadsheets, Gmail, and patience. That gap is why Saulera exists.
Iii · small by design
Small by design, not by accident.
Saulera is me. The person who takes your brief is the person who builds it and hands it over. No account managers, no junior layer doing the real work. Small enough to stay accountable, senior enough to ship in production. That's deliberate. Based in East Grinstead, West Sussex, I work with clients across London and remotely. I started Saulera so smaller businesses could use the engineering I built for global brands.
Working principles
Discipline holding the optimism. Four rules I don't break.
I ship working software.
Not slide decks, not strategy memos. You hire a build studio because something needs to exist by Friday.
I say no to engagements that won't ship.
If the scope is wrong, the budget too thin, or the timing off, I say so. A clean no preserves trust longer than a polite yes.
I run on what I build.
Fredis, my own AI assistant, runs my operation daily. It drafts everything and sends nothing without my yes. Every client system works the same way. If I wouldn't run it myself, I won't ask you to.
I document so you don't depend on me.
Everything I build comes with plain-English notes on how it runs. Your team can run it without me. Cancel any month and you keep all of it.
Think I'm the right shape for what you need built?
A free 30-minute intro call. One job you'd like gone. Honest answer either way.